UX Research Services

your users

We conduct objective user experience research and user research by carefully selecting from a range of qualitative and quantitative methods to learn users’ ever-evolving attitudes and behaviors.

Epitomist - UX Research Service

Key UX Research Services

Our UX research and user testing services gather valuable data and inputs from your users in order to make informed and impactful business decisions. The following research methods are sorted according to their corresponding design phases:

Discovery Phase

  • Phase: Discover
  • Attitudinal + Qualitative
  • A one-day workshop where your stakeholders gather to brainstorm, prioritize and decide the course of action. Fast and effective. Useful for requirements gathering.

Ethnographic Study

  • Phase: Discover, Explore
  • Behavioral + Qualitative
  • Observation of participants in their most natural settings and often used to factor in aspects such as cultural and environmental differences in design.

Focus Group Discussion (FGD)

  • Phase: Discover, Explore
  • Attitudinal + Qualitative
  • One-to-many guided discussion on specific topics or to collect feedback on a website, app or product.

In-depth Interview (IDI)

  • Phase: Discover, Explore
  • Attitudinal + Qualitative
  • One-to-one guided discussion on specific topics or to collect feedback on a website, app or product.

Exploration Phase

  • Phase: Discover, Explore
  • Attitudinal + Qualitative/Quantitative
  • Logging and measurement of participants’ self-reported experience of interacting with a website, app or product over an extended period of time.
  • Phase: Explore
  • Attitudinal + Qualitative
  • An interactive, fun and activities-packed workshop where your participants discuss, collaborate and help you in designing your products or features.
  • Phase: Explore
  • Attitudinal + Qualitative
  • Evaluation and validation of an idea, wireframe or prototype during conceptualization or before design/ development. 

Card Sorting & Tree Testing

  • Phase: Explore
  • Attitudinal + Qualitative
  • Card sorting is used to design information architecture while tree testing is used to validate the information architecture.
  • Phase: Explore
  • Persona building is a process where a combination of research methods is used to come up with fictional characters that best represent your users.
  • Phase: Explore
  • Usually done together or after persona building, user journey mapping defines the experience of your users from the start point of interaction to the endpoint.
  • Phase: Explore
  • Attitudinal + Qualitative
  • Evaluation and validation of an idea, wireframe or prototype during conceptualization or before design/ development. 

Card Sorting & Tree Testing

  • Phase: Explore
  • Attitudinal + Qualitative
  • Card sorting is used to design information architecture while tree testing is used to validate the information architecture.

Testing/ Listening Phase

  • Phase: Test 
  • Behavioral + Qualitative
  • Observation of participants while they interact with your website or app to complete tasks. Conducted in a lab and moderated by a researcher.
  • Phase: Test 
  • Behavioral + Qualitative/Quantitative
  • Observation of participants while they interact with your website or app to complete tasks. Conducted remotely and moderated by a researcher.
  • Phase: Test 
  • Behavioral + Qualitative/Quantitative
  • Observation of participants while they interact with your website or app to complete tasks. Conducted remotely and not moderated.
  • Phase: Test
  • Qualitative/Quantitative
  • A quick way to access the usability of your digital product. Based on a set of conventional practices, our UX consultants will evaluate your website, app, product or service.

A/B Testing

  • Phase: Test
  • Behavioral + Quantitative
  • Evaluation of two separate designs with difference in one variable by comparing the conversion for both designs. Also known as multivariate testing when more variables are involved.
  • Phase: Test
  • Qualitative
  • An audit of your website, app or platform according to UX principles or Web Content Accessibility Guidelines (WCAG).

Survey

  • Phase: Listen
  • Attitudinal + Quantitative
  • An effective and fast quantitative method to gather respondents’ feedback, preferences and thoughts through online or offline questionnaire administration.  
  • Phase: Test
  • Qualitative/Quantitative
  • A quick way to access the usability of your digital product. Based on a set of conventional practices, our UX consultants will evaluate your website, app, product or service.

It is about your users, not you

It is your users who bring in revenue to you. Therefore,  it is the user experience that matters when it comes to design. Since 2009, we have conducted countless UX Research projects in most major Asian countries and cities, such as Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, China, Hong Kong, Kuala Lumpur, Bangkok, Jakarta, etc.

How to decide your UX research methods?

It is important to select the most suitable research method or a combination of research methods from the start to maximize the research impacts.

Epitomist helps you to select the best research methods to suit your objective. We provide an end-to-end service from designing the UX research and methodology, recruiting participants, moderating and executing the research sessions, to reporting.

For reference, the 3 factors below may affect the selection of methods:

  1. Design Phases
  2. Attitudinal vs Behavioral
  3. Qualitative vs Quantitative
Epitomist - Data Analytics

Design Phases

  • Discover:  To determine the possibility and feasibility before designing a new product/ feature
  • Explore: To understand the problems and users while designing or after development
  • Test: To evaluate design and feature during development or after development
  • Listen: To be on constant monitoring for potential new issues after going live

Attitudinal vs Behavioral

  • Attitudinal: Listen to what users say
  • Behavioral: Observe what users do

Qualitative vs Quantitative

  • Qualitative: Suitable for addressing “why” and “how” to address an issue
  • Quantitative: Suitable for determining “how many” and “how frequent”. Widely used for benchmarking and metrics measurement.