Epitomist - Concept Testing

Concept Testing Service

An attitudinal & qualitative approach to evaluate concepts

We help you to perform independent concept testing or concept validation on your minimum viable product (MVP), prototype or even wireframe.

Concept Testing Q&A

What is Concept Testing

Concept testing or concept validation is the process of evaluating and validating concepts, features or functionalities on MVP, prototype or wireframe with your target users or personas by utilizing suitable research methods.

Benefits of Concept Testing

Our concept testing helps you to evaluate the marketability and feasibility of a website, app, product or service before more funds are being invested in it. It also helps to avoid the groupthink tendency within teams which may be costly.

When To Use Concept Testing

Most of the time, businesses may only estimate the marketability of a concept before product launch based on past experiences. With concept testing, businesses are able to gather independent feedback from the users at a much earlier stage.

Process of Concept Testing


Objective and Methodology

We gather requirements from you to understand your objective, decide the suitable methodology and research methods, screen and recruit participants representing your target users or personas. 



Our UX researchers will make sure that the research activities are carried out successfully for both lab-based research or online research.


Analysis and Reporting

We compile and analyze all the raw data, recordings and findings to prepare a report for you.

Other Services

UX Research

UI UX Design