We help you to perform independent concept testing or concept validation on your minimum viable product (MVP), prototype or even wireframe.
Concept testing or concept validation is the process of evaluating and validating concepts, features or functionalities on MVP, prototype or wireframes with your target users or personas by utilizing suitable research methods.
Our concept testing helps you to evaluate the marketability and feasibility of a website, app, product or service before more funds are being invested in it. It also helps to avoid the groupthink tendency within teams which can be costly.
In most cases, businesses could only estimate the marketability of a concept prior to product launch based on past experiences. With concept testing, businesses are able to gather independent feedback from the users at a much earlier stage.
We gather requirements from you to understand your objective, decide the suitable methodology and research methods, screen and recruit participants representing your target users or personas.
Our UX researchers will make sure that the research activities are carried out successfully for both in-person research or online research.
We compile and analyze all the raw data, recordings and findings to prepare a report for you.
Fill in the contact form below with your project background, country/city, research objective, requirements, participant profile, budget, etc.
Co-creation workshop is often conducted after concept testing to further elaborate and develop features for the product.