Epitomist - Persona Building

Persona Building Service

One step towards knowing your users

Our persona building service is essential for companies, brands or businesses who want to understand and define their users. It is a key process in UX and is imperative to creating customer journey maps. 

Persona Building Q&A

What is Persona Building

Persona is a set of fictional characters representing the users of your website, app, product or service. Each persona will have its identity, needs, experiences, behaviors, motivations, goals, etc. Persona building is the process of building these personas.

Benefits of Persona Building

With persona, the design and development team will be able to design a product for the persona based on its profile and needs, instead of building the product based on the team's preference.

When To Use Persona Building

Persona is usually built before customer journey mapping. Our persona building service will help you to better understand your users and make sure that all your teams from design, development to marketing have a common understanding of the users they are targeting.

Process of Persona Building


Data analysis

We collect and analyze all quantitative and qualitative data to form a hypothesis for a range of personas representing your target users.


User Research

Actual users or potential users are recruited for user research to validate the hypothesis and expand the persona’s characteristics.  



Once the set of persona is validated by the management, it is important to build simple and quality infographics to communicate the personas across the organization.

Other Services

UX Research

UI UX Design