Holding the belief that no one understands users better than users themselves, we adopt a user-centered approach in designing your digital presence. We conduct objective user research by employing a range of both qualitative and quantitative methods to learn users’ ever-evolving attitudes and behaviors.
User Research / UX Research
The first step toward developing or improving a digital presence tailored to your target users’ expectation is to conduct user research. As users’ attitudes and behaviors are ever-changing, this step is necessary even if similar research has been conducted in the past. We employ the most suitable quantitative and quantitative research methods to answer the pressing questions you have in mind.
Quantitative methods include online survey, usability testing, A/B testing, multivariate testing, and data analysis. Qualitative methods include in-depth interview, contextual inquiry, focus group discussion, co-creation workshop, and competitor analysis. We provide an end-to-end service from recruiting participant, designing of the user study, its execution, to recommending action points.
User Experience Audit / User Experience Consulting
Our UX audit / UX consulting service allows you to take stock of the UX performance of your digital presence from an independent third party perspective. The objective is to assess whether you are delivering the experience that meets your user’s expectations with a benchmark to your competitors. Periodical performance of such assessments allows you to keep on offering a digital experience that excites your users.
Usability Testing / User Testing
We conduct usability studies remotely and in person with end users representing your target users’ psychographic and demographic profiles. The process commences with recruiting participants from our research panel that match your target personas. Eye-tracking, screen, audio & video recordings are often made while tests are going on. The ultimate goal of the studies is to evaluate the usability of a new or revised feature on a prototype or a live platform to ensure a high satisfaction rate among your users.
Expert Evaluation / Heuristics Evaluation
Heuristics evaluation is a quick way to access the usability of your digital product. Based on a set of conventional practices, two or more of our UX consultants with more than 5 years of experience will evaluate your product. At the end of the process, we will determine issues, recommend solutions and prioritize areas of improvement.
For projects with an even quicker turnaround requirement, we will employ the PURE (Pragmatic Usability Rating by Experts) method and it will take less than 1 day to complete. Unlike a full-scale heuristic evaluation, the PURE method focuses on identifying the steps with the lowest ease of use in the process of completing a task. It is effective in identifying the areas that desperately require improvements in user experience, especially in wireframes or low-fidelity prototypes.
Data Analysis & Review
In the era of big data, sales data, website analytics, customer demographics, visitors’ log etc are extremely valuable. They are useful in determining trends and marketing strategies. In short, data is king!
At Epitomist, we adopt a suitable framework to synthesize, analyze and review your data. Moreover, you will get insights into the drivers of your customer needs and satisfaction. In order to further substantiate the findings, we develop hypotheses and test them through qualitative research methods.