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How to incorporate UX in your business process

Observe Engage Listen to Understand your users

UX or user experience is everything about your users.

It is about the experience your users have with every aspect of your business, from websites, products, apps to customer service. The goal is to understand your users, design for your users, and help them do what they want to complete when interacting with your business. 

Utilize the simple tools below to incorporate UX in your business process. Creating good UX can be very simple if you are willing to listen to your users.


1. Discover new ideas/ features

Your users matter the most and they are the one who bring in revenue to your business. As such, when discovering new ideas or features, it is important to think in the shoes of your existing and potential users. 

Involve your users and stakeholders from the beginning when developing new ideas! Tools that you can use include:

Ideation workshop is a one-day workshop where your users convene for requirements gathering for new products, websites, services or features. 

Instead of users, a stakeholder workshop focuses primarily on internal stakeholders. It is a fast, interactive and inspiring way to gather requirements for new ideas or features. 

In an ethnographic study, UX researchers observe the social interaction of users in their most natural environment. The purpose is to gain insights into the users’ views, actions and daily encounters. Diary study is one of the most widely used ethnographic studies.

Meet and gather information from your users or potential users in person through a focus group discussion or in-depth interview. A well-organized and interactive session can bring valuable insights to aid your business decision-making process.


2. Understand your users

By understanding your users and creating product features that suit the requirements of your users, you are essentially delivering good UX. A good UX helps to create happy users and encourage repeat visits, usage and sales.

The first step to better understand your users is to define personas and create your user journey maps.

Personas are fictional characters. Persona building helps you to understand and define the users you are designing products and features for. 

A well defined and comprehensive journey map enables you to understand the experience of your users from the first point of contact of discovering your brand (either through search, word-of-mouth, etc.) to the ending point of after-sales service and relationship management.


3. Improve your products

You won’t know whether your products deliver good UX and whether any improvements are needed until you perform a test. Always test early and regularly! Make improvements when necessary.

Usability testing lets you observe the interactions between your users and your products, usually conducted in a lab. You will know first-hand if your users are able to complete important tasks with ease over your products, such as searching for information, making decisions, purchasing, making payments, etc. 

Remote usability testing is conducted remotely, instead of in a lab.


4. Listen to your users

Consistently keep track of your users’ behaviors by monitoring the analytics, performing A/B/n tests, and conducting surveys on fixed intervals. Surveys help you to gather feedback and thoughts efficiently.  

For other UX services and more information, please visit UX Research Services or contact us.

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