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Year in Search Indonesia: 2020

Observe Engage Listen to Understand your users

Explore the Google search trends that defined Indonesia’s 2020. Trends in Indonesia are dominated by COVID-19 restrictions, grants, local affairs and natural disasters.

Understand the users’ needs through Google’s Year in Search Indonesia 2020.  

Trending Searches in Indonesia 2020

  1. Virus Corona
  2. PSBB (Indonesia’s large-scale social restrictions)
  3. Kartu Pra Kerja (Pre-employment card, a subsidized competency development programme)  
  4. Sepeda Lipat (folding bike)
  5. Odading (fried bread) 
  6. Glenn Fredly
  7. Hand Sanitizer
  8. Lagu Lathi (a song by Weird Genius)
  9. Omnibus Law
  10. Google Classroom

Trending News in Indonesia 2020

  1. Kartu Pra Kerja
  2. Daftar UMKM Online (Register for grants for SMEs online)
  3. Stimulus PLN
  4. Omnibus Law
  5. Sunda Empire
  6. COVID-19
  7. Erupsi Krakatau (Mount Krakatoa eruption)
  8. Uang 75 ribu (75-thousand Rupiah note)
  9. PSBB Jakarta
  10. Banjir Jakarta (flood in Jakarta)

Trending How-Tos

  1. Cara Daftar UMKM (how to register for SME grant)
  2. Cara Menjadi YouTuber Pemula (how to be a beginner Youtuber)
  3. Cara Menjadi Reseller (how to be a reseller)
  4. Cara Membuat Hand Sanitizer (how to make hand sanitizer)
  5. Cara Menjadi Terkenal (how to be famous)
  6. Cara Menjadi Artis (how to be a celebrity)
  7. Cara Login Google Classroom (how to login to Google Classroom)
  8. Cara Menjadi Dropshipper (how to be a drop-shipper)
  9. Cara Menjadi Penulis (how to be a writer)
  10. Cara Menjadi Impostor Among Us (how to be an Impostor on “Among Us” gaming app)

Trending What-is

  1. Ghosting (measure to spook people off during lockdown)
  2. Gabut (a shortform for gaji buta, receiving salary without properly working)
  3. Lockdown
  4. Rebahan (commonly used to describe people without life target who laze around)  
  5. WFH
  6. Resesi (recession)
  7. Kuota Belajar (free internet data quota for students)
  8. Virus Corona
  9. PSBB
  10. Among Us (a gaming app)

Trending Who-is

  1. Bintang Emon
  2. Hyun Bin
  3. Kim Soo Hyun
  4. Najwa Shihab
  5. George Floyd
  6. Tara Basro
  7. Seo Ye Ji
  8. Budi Karya
  9. Joe Biden
  10. Djoko Tjandra

Lists are based on search terms that had the highest spike this year as compared to the previous year.

Source: Google

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