Google has created a page to describe what its UX writers do in UX writing. In the page, Google described UX writers as the advocate for Google design and help shape product experiences by crafting copy that helps users complete the task at hands.
“They set the tone for content and drive cohesive product narratives across multiple platforms and touchpoints. As the resident wordsmiths, they work with a variety of UX design-related jobs including researchers, product managers, engineers, marketing, and customer operations to help establish connective language and a unified voice.”
So, what’s the hype about UX writing that you should know? This article will explain what is UX writing, its best practices and its growing relation with chatbots and voice user interfaces (VUI).
What is UX writing?
UX writing forms part of the content strategy of your organization. A UX writer carefully crafts copy for all platforms and touchpoints to achieve the following goals:
- Help users to successfully complete the task at hands
- The copy needs to be useful and informative, yet without too much information, in order to minimize the time taken for each task
- Create a consistent brand voice
Intensive collaboration with other members of UX team, marketing team, customer support team and developer team will also take place to ensure a consistent brand voice for the company. In addition, a UX writer is expected to carry out research to measure the effectiveness of different sets of copy.