Sep 14, 2016
IT’S BLUE. THE web is very blue. Not metaphorically, either. The Internet’s most heavily trafficked websites are literally colored with nearly twice as many shades of blue as shades of yellow and red, and three times as much green.
We noted that the result of this research is based on a small sample size of 10 “most popular” sites. Thus, it is not generalizable. It will be perfect if data could be gathered from greater number of sites and with finer classifications (e.g. type of site, industry, country). It will be helpful for agencies and businesses in identifying the most used color on the Internet, segmented by industry and country. From such data, analysis could be made and differentiation strategies could be applied on digital communications.